Case Study: Jazz at Lincoln Center boosts end-of-year giving with Capacity Interactive's email strategy

Jazz at Lincoln Center boosts Giving Tuesday revenue 150% with Capacity Interactive

Jazz at Lincoln Center faced a staffing shortage that left its development team pressed for time and struggling to craft a holistic email fundraising strategy for a highly competitive end-of-year giving season. They partnered with Capacity Interactive for assistance with creative and email strategy.

Capacity Interactive implemented a detailed email strategy that included targeted audience segmentation, benefits-driven copywriting, and engaging design to resonate with potential donors. The solution resulted in a 150% year-over-year increase in Giving Tuesday revenue, a 53% decrease in unsubscribes, and open rates that were 5% higher than the organization's average.

Jazz at Lincoln Center