Case Study: Denver Art Museum Re-Engages Lapsed Members with Capacity Interactive

Denver Art Museum drives 319% ROI with Capacity Interactive

The Denver Art Museum faced a challenge re-engaging lapsed members and driving renewals in a post-pandemic landscape where subscription sales had declined. They partnered with Capacity Interactive, who employed a digital advertising strategy using the museum's first-party data to target these specific audiences.

Capacity Interactive implemented a cost-efficient Meta ad campaign targeting lapsed and soon-to-expire members. They paired this with benefits-driven content that highlighted the experiential value of membership and current exhibitions. This solution delivered a 319% return on investment and a $2.04 cost per page view, successfully driving renewals and revenue for the Denver Art Museum.

Denver Art Museum