Case Study: Dance Theatre of Harlem boosts YouTube views and ticket sales with Capacity Interactive

Dance Theatre of Harlem earns 282K video views at $0.03/view with Capacity Interactive

The Dance Theatre of Harlem sought to build awareness, diversify its paid media mix, and drive ticket sales for its annual New York City Center engagement. To meet this challenge, they partnered with Capacity Interactive to implement a full-funnel digital advertising strategy that leveraged their library of compelling video content.

Capacity Interactive built a two-phase YouTube strategy, starting with a video views campaign to build a large, engaged audience. They then retargeted that audience with Performance Max and Demand Gen campaigns focused on conversions. This solution drove over 282,000 video views at a cost of $0.03 per view, more than doubled their video viewer audience, and achieved a 284% ROI, ultimately helping to fuel ticket sales.

Dance Theatre of Harlem