Case Study: Dallas Symphony Orchestra achieves higher ROIs with Capacity Interactive's tiered Meta campaigns

Dallas Symphony Orchestra boosts Meta ROI to 540% with Capacity Interactive

The Dallas Symphony Orchestra, a major performing arts organization, faced the challenge of efficiently marketing a large volume of concert programs while minimizing audience overlap and ad fatigue. They partnered with Capacity Interactive to implement a tiered digital advertising strategy on Meta.

Capacity Interactive developed a three-tiered campaign structure to target audiences based on their engagement level, moving them from brand awareness to purchase. This approach used tailored creative content to reduce redundancies and keep costs low. The solution delivered impressive results, including an average ROI of 531% for Tier 1 and 540% for Tier 2 campaigns.

Dallas Symphony Orchestra