Case Study: Crystal Bridges Museum of American Art boosts revenue and ROI with Capacity Interactive

Crystal Bridges Museum of American Art boosts Meta revenue 103% with Capacity Interactive

Crystal Bridges Museum of American Art was running a high volume of digital campaigns for its extensive programming, which led to audience overlap and a heavy workload for its marketing team. They partnered with Capacity Interactive to streamline their digital advertising strategy and improve efficiency.

Capacity Interactive implemented a solution that involved significantly reducing the number of Meta and Google campaigns and focusing only on the most effective drivers of the museum's key goals. This new strategy led to massive gains, including a 103% increase in Meta revenue, a 77% increase in Meta ROI, and a 1,660% increase in Google campaign revenue, all while only modestly increasing media spend.

Crystal Bridges Museum of American Art