Case Study: Carnegie Hall achieves YoY digital growth with Capacity Interactive

Carnegie Hall boosts Google revenue 59% with Capacity Interactive

Carnegie Hall faced the challenge of scaling its digital advertising performance across a complex calendar of events. Historically over-reliant on Meta, their campaign structure limited flexibility and hindered upper-funnel growth. Capacity Interactive was engaged to provide digital advertising services to build a more resilient strategy.

Capacity Interactive's solution was to expand channels and rethink the campaign structure. They rebalanced the media mix toward Google and tested emerging platforms like Reddit, while shifting to a thematic campaign approach. This strategy drove significant results, including a 59% year-over-year increase in Google-attributed revenue and a 51% increase in Meta ROI, successfully supporting both acquisition and overall growth for Carnegie Hall.

Carnegie Hall