Case Study: Boston Gay Men's Chorus scales a 16-email concert campaign with Capacity Interactive's AI-powered email strategy

Boston Gay Men's Chorus scales a 16-email concert campaign with Capacity Interactive

Capacity Interactive provided AI and email strategy services to the Boston Gay Men's Chorus, which faced the challenge of scaling its promotional efforts for a 16-email concert campaign while managing its busy rehearsal and performance schedule.

The solution from Capacity Interactive involved building a custom ChatGPT tool to assist its team in drafting, brainstorming, and optimizing the email content. This AI-enhanced process allowed the team to efficiently produce a large volume of varied and authentic emails, resulting in a campaign with a strong click rate for one of the sends.

Boston Gay Men's Chorus