Case Study: Boston Ballet achieves record-breaking Nutcracker sales with Capacity Interactive

Boston Ballet achieves 5,104% TikTok ROI with Capacity Interactive

Boston Ballet, a leading dance company, faced the challenge of promoting its annual production of The Nutcracker to both new and returning audiences in a fresh way, as it is a vital revenue source for their year-round operations. They partnered with digital marketing vendor Capacity Interactive to craft a multi-channel strategy aimed at driving record-breaking ticket sales.

Capacity Interactive implemented a dynamic digital advertising strategy across Google, Meta, TikTok, Spotify, AudioGo, and Choozle to engage audiences at every stage of the buyer's journey. The solution achieved historic results, including a 1,962% ROI on Google and a 5,104% ROI on TikTok, leading to record-breaking revenue and tickets sold for Boston Ballet. The campaign was so successful that it had to be paused early due to extremely low ticket inventory.

Boston Ballet