Case Study: Berkeley Repertory Theatre drives strong ticket sales and donations with Capacity Interactive

Berkeley Repertory Theatre drives 477% ROI with Capacity Interactive

Berkeley Repertory Theatre sought to capitalize on the buzz from a play's off-Broadway run to drive ticket sales and audience growth for its California premiere. They partnered with digital marketing vendor Capacity Interactive to implement a paid social media advertising strategy.

Capacity Interactive created a full-funnel Meta campaign that utilized the theater's CRM data for retargeting and expanded geotargeting to reach new audiences in Los Angeles. The campaign achieved a 477% ROI, a $27 cost per acquisition, and generated over $3,000 in donations, successfully driving single-ticket sales and broader awareness.

Berkeley Repertory Theatre