Case Study: Baltimore Symphony Orchestra boosts awareness and drives ticket sales with Capacity Interactive's Digital Out-of-Home advertising

Baltimore Symphony Orchestra drives 1.7M impressions with Capacity Interactive

The Baltimore Symphony Orchestra faced the challenge of expanding its reach and driving ticket sales for its 2024-25 season with its traditional out-of-home advertising, which was difficult to measure and manage in-house. They partnered with Capacity Interactive to implement a new strategy using Digital Out-of-Home (DOOH) advertising to boost awareness and target new audiences more effectively.

Capacity Interactive’s solution involved running targeted, flexible DOOH campaigns paired with digital retargeting banners to capture audience interest and link efforts to tangible sales. This data-driven approach by Capacity Interactive delivered over 1.7 million impressions and was directly attributed to 156 ticket purchases, providing the orchestra with measurable results and insights previously unavailable with traditional out-of-home methods.

Baltimore Symphony Orchestra