Case Study: Ballet Arizona boosts awareness and ticket sales with Capacity Interactive

Ballet Arizona drives 266% ROI and 803K impressions with Capacity Interactive

Ballet Arizona, a leading nonprofit ballet company, faced the challenge of driving awareness and ticket sales for its mixed repertory program, Spring Mix, which required more marketing support than their popular full-length productions. They partnered with Capacity Interactive to develop a digital advertising strategy to engage new audiences and build on the momentum from a previous hit.

Capacity Interactive implemented a cost-effective, multi-channel campaign utilizing Meta and Spotify ads. The solution featured smart audience segmentation, dynamic ad formats, and creative tailored to different interests, including targeting fans of ballet and the featured music of Radiohead. The campaign was highly successful, generating over 803,000 Meta impressions with a 266% ROI and over 217,000 Spotify impressions at a cost of just $0.71 per key page view.

Ballet Arizona