Case Study: ArtsEmerson expands reach beyond Meta and Google with Capacity Interactive

ArtsEmerson reaches 3K households with Capacity Interactive

ArtsEmerson, a performing arts organization, sought to expand its reach beyond traditional digital platforms like Meta and Google to find new audiences and tell its stories in dynamic ways. They partnered with digital advertising vendor Capacity Interactive to explore alternative marketing channels.

Capacity Interactive implemented a Connected TV (CTV) advertising campaign for ArtsEmerson's production of "The Life and Times of Michael K." This solution provided a targeted and cost-effective alternative to traditional TV ads. The campaign successfully reached over 55,000 CTV households and drove 3,000 website visits, effectively building awareness and excitement for the highly visual programming. Capacity Interactive helped ArtsEmerson elevate its brand by placing ads in context with programming from major networks.

ArtsEmerson