Case Study: American Conservatory Theater boosts reach and purchases with Capacity Interactive

American Conservatory Theater increases purchases 83% with Capacity Interactive

American Conservatory Theater (ACT), a San Francisco-based theater company, partnered with Capacity Interactive to diversify and optimize its digital advertising strategy. ACT sought to move beyond a traditional media mix and improve the efficiency and reach of its campaigns for the 2023-24 season.

Capacity Interactive implemented a more diversified digital media strategy, incorporating Google Performance Max campaigns and adding an initial investment in Spotify advertising. This solution drove impressive results, including an 83% year-over-year increase in purchases from Google campaigns and a 120% increase in impressions across platforms, all while significantly decreasing CPM.

American Conservatory Theater