Case Study: American Conservatory Theater extends its subscription campaign with Capacity Interactive's lo-fi paid content

American Conservatory Theater drives 45% video view rate with Capacity Interactive

American Conservatory Theater (A.C.T.) had strong momentum in a subscription campaign but faced the challenge of needing fresh advertising creative without the resources for new photoshoots or additional internal effort. Capacity Interactive provided a solution using lo-fi paid content on Meta to extend the campaign's reach and effectiveness.

Capacity Interactive developed a suite of lightweight, platform-native lo-fi assets that felt human and timely. This approach drove significant engagement, including a 34% video view rate across three videos and 362 total social actions. One lo-fi video achieved the campaign's highest view rate at 45%. The solution allowed the campaign to evolve without creative fatigue, supporting efficiency and longevity with no added production lift.

American Conservatory Theater (a.c.t.)