Case Study: Harbord Insurance Achieves Stronger Leads and Organic Growth with Caorda Web Solutions

Harbord Insurance - Customer Case Study

Harbord Insurance, a BC-based brokerage offering home, auto, and marine insurance, needed a stronger online presence to better reflect its professional services and support its expansion across the province. Caorda Web Solutions partnered with Harbord to refresh its aging website, strengthen its brand, and improve lead generation through a more effective digital experience.

Caorda Web Solutions delivered end-to-end support including branding, WordPress development, custom Bambora payment integration, hosting, SEO, and Google/Bing Ads management. The results were significant: organic traffic rose 40% from January to March 2021 and 93% year over year in 2020 vs. 2019, while TheHomeInsurancePeople.com saw a 64% increase in organic traffic. Targeted pages also grew sharply, including a 160% increase in auto insurance page views and strong gains from SEO-driven blog content and conversion-focused ad campaigns.

Harbord Insurance

Tamra McQuitty

Harbord Insurance