Case Study: Chem-Dry New Zealand achieves SEO clarity and lead tracking with Caorda Web Solutions

Chem-Dry New Zealand - Customer Case Study

Chem-Dry New Zealand partnered with Caorda Web Solutions for digital marketing support after years of fragmented, inconsistent work from multiple agencies left its 30-franchise network with a chaotic online presence. The company had multiple competing websites, subdomains, and alternate domains for single franchises, which diluted SEO, confused management, and made lead tracking difficult.

Caorda Web Solutions solved the problem by consolidating and redirecting all franchise websites into a single, modern corporate site built on a sub-directory-based URL structure, with mobile-first design, SEO improvements, and conversion tracking for calls and form fills. The launch included a full transition strategy across 30 franchises, Google Analytics reporting, ongoing redirect cleanup, and Google Ads management, which delivered strong ROI and a steady increase in search impressions after launch.

Chem-Dry New Zealand