Canvs
7 Case Studies
Case Study: Virtually Dating achieves #1 emotional engagement and 21x Emotional Reactions on Facebook Watch with Canvs Watch
A Canvs Case Study
How Virtually Dating Drives Viewership and Engagement on Facebook Watch
Virtually Dating faced the challenge of breaking through on Facebook Watch, where creators must rapidly identify what content will drive views and engagement in a crowded, high-stakes marketplace. To solve that problem it turned to Canvs and its Canvs Watch emotional measurement solution to quantify which episodes, characters and themes were resonating with Facebook audiences.
Canvs used episode- and comment-level analysis to surface the biggest emotional drivers — for example, John and Shelby accounted for 56% of Virtually Dating’s Emotional Reactions and the Zombie experience produced 53% emotional comments with a 31% friend-tagging rate — helping Condé Nast optimize the series. Those insights helped Virtually Dating become the #1 most emotionally reacted-to show on Facebook Watch, generating 21x more Emotional Reactions than the average show, a result enabled by Canvs.
Open case study document...