Case Study: Automata boosts lab sales with CanvasLogic's 3D configurator

How CanvasLogic helped Automata revolutionize lab sales with 3D visualization and AR

Automata, a London-based lab automation robotics company, needed a better way to sell its innovative life sciences hardware because the product was hard to visualize through conventional sales methods. Existing 3D uploads in JigSpace only showed preset configurations, so Automata turned to CanvasLogic for a more interactive product experience, including a visual configurator and CPQ-style solution.

CanvasLogic implemented a real-time 3D configurator with AR viewing, configuration links and QR codes, PDF brochure generation, and CRM integration so customers could build and share their own lab setups. The results included 40% more time spent on configurators, 30% higher conversion rates, and 27% higher order values, helping Automata generate more leads and accelerate sales.

Automata

Fallon Wynter

Senior Digital Marketing Manager