Case Study: Wattpad helps writers create better book covers with Canva

Wattpad creates 3 million book cover designs with Canva

Wattpad, the world's largest social storytelling platform, faced a challenge where its community of writers lacked the graphic design skills needed to create professional-quality book covers, which was causing them to lose readers. To help its authors achieve their creative vision, Wattpad partnered with Canva and integrated the Canva Button to provide a dedicated design solution.

By implementing Canva's integration and a suite of specialized templates, Wattpad gave its writers free, easy-to-use tools for design. The solution had a significant measurable impact: Wattpad authors have created over 3 million book cover designs using Canva, and the overall quality of covers improved dramatically. The partnership also included a dedicated Design Week and provided Canva Pro access to top writers, further helping them market their work and grow their audiences.

Wattpad