Case Study: Vineyard Veterinary Hospital saves a dog with Canva

Vineyard Veterinary Hospital rehomes Staffy in under a week with Canva

Vineyard Veterinary Hospital, a small veterinary practice on the outskirts of Sydney, wanted to increase the reach of its social media posts to rehome animals facing euthanasia. Their staff member, Martine Musumeci, previously created basic text-and-photo posts but sought a more effective design solution without the complexity of tools like the Adobe Creative Suite. She turned to the design platform Canva.

Using Canva, Martine created a colorful, emotionally-charged graphic for a dog named Staffy in under 10 minutes. This Canva-designed post was shared on Facebook and reached over 35,000 people, a massive increase from the typical reach of about 200 people for previous posts. As a direct result, Staffy was adopted by a loving family in less than a week. The practice credits Canva for making the critical difference in generating the exposure that saved the dog's life.

Vineyard Veterinary Hospital