Case Study: USA Today breaks news faster with Canva

USA Today grows Instagram followers 18% with Canva

USA Today, a major national news network, faced the challenge of delivering breaking news at speed across social and digital platforms while maintaining strict brand consistency in a 24/7 visual news cycle. Their team needed a tool that enabled rapid, collaborative, and on-brand visual storytelling to meet modern audiences where they are. They turned to Canva and its Brand Kit and Teams features to solve this.

Canva provided a centralized design platform where teams across the USA Today Network could access branded templates, colors, and fonts instantly. This allowed journalists to create and publish visually compelling social graphics and videos in real-time while collaborating seamlessly from any location. The results were significant: in 12 months, their main Instagram followers grew by 18% and TikTok followers exploded by one million, with over 100% year-on-year audience growth reported across key social accounts. Canva empowered them to break news faster and grow their audience while strengthening their trusted brand.

USA Today