Case Study: Twist Brands launches a 300+ studio rebrand and new revenue stream with Canva

Twist Brands launches 300+ studio rebrand and boosts Canva adoption to 95%

Twist Brands, the parent company of Painting with a Twist and Color Me Mine, faced a significant marketing challenge. With a fast-growing network of over 360 franchise studios and only one graphic designer, creating on-brand marketing materials was a major bottleneck. The process was slow and time-consuming, often taking weeks and leaving franchise owners unhappy and without the assets they needed to grow their local businesses. This led to off-brand materials and overwhelming demand that the marketing department could not keep up with.

The company implemented Canva Teams as an all-in-one design and digital asset management solution. Canva empowered hundreds of franchisees with over 800 templates and a robust Brand Kit, enabling them to create professional, on-brand materials quickly and easily. The solution was adopted by 95% of franchises and dramatically sped up design work, with tasks that took 60 minutes now taking only 10. This saved significant time for both franchise owners and the marketing team, allowing Twist Brands to launch a major rebrand during lockdown and successfully create a new e-commerce revenue stream with the Twist At Home program.

Twist Brands