Case Study: Basepaws boosts social media engagement and cat adoptions with Canva

The world’s first at-home DNA test for your cat

Basepaws, the at-home DNA test company for cats, needed a faster way to manage its growing social media presence after appearing on Shark Tank drove a surge in attention. With a small team focused on helping shelter cats find homes, the company turned to Canva to keep up with content creation, collaboration, and scheduling.

Using Canva, Basepaws created branded social posts, adoption profiles, personality posters, and event flyers, while collaborating easily with partner shelters through shared templates. The results included helping hundreds of shelter cats get adopted during the COVID-19 pandemic, increasing social media engagement, and raising over $6,000 for special needs kittens through a Cat Behavior Summit campaign.

Basepaws

Anna Skaya

Founder