Case Study: Rekom fast tracks scalable nightlife marketing with Canva Teams

Rekom expands venues 53% with Canva Teams

Rekom, Scandinavia's largest nightlife group, faced a significant challenge in managing design requests for its over 100 venues. The small global design team, led by Head of Design Frederik Myhr, was overwhelmed with creating timely, localized promotional materials like social media posts and menus. This bottleneck led to slow turnarounds, forced venues to hire freelancers, and resulted in major brand inconsistencies across their international operations.

By implementing Canva Teams, Rekom's design team created a library of on-brand, customizable templates for each venue, empowering site managers to produce their own content. The use of Canva's Brand Kit ensured brand consistency. This solution drastically reduced design request turnaround times from eight days to nearly instant, supported a 53% expansion in venues during the pandemic, and freed the design team to focus on more strategic creative work.

Rekom