Case Study: Orangetheory Fitness scales global branded content and improves consistency with Canva Enterprise

Orangetheory Fitness scales global content across 23 languages with Canva

Orangetheory Fitness, a global fitness franchise, faced a significant challenge in managing brand consistency and the high volume of localized marketing content requests across its rapidly expanding network. Their corporate team was overwhelmed, and studios often created off-brand materials. To address this, they turned to Canva, specifically adopting Canva Enterprise.

Canva provided a centralized platform with brand-controlled templates, allowing local studios to customize content while maintaining brand integrity. This solution enabled rapid response to local events and pandemic-related changes. The result was dramatically improved brand consistency, the elimination of hundreds of daily ad hoc requests saving considerable time, and empowered studios that could now work efficiently in their preferred languages.

Orangetheory Fitness