Case Study: Nearmap boosts global rebrand efficiency with Canva

Nearmap saves 99% of asset resizing time with Canva

Nearmap, a provider of geospatial map technology, faced challenges maintaining brand consistency and scaling visual content globally due to a heavy reliance on costly external agencies and freelancers. This inefficient process made content creation and approvals slow, particularly problematic as they planned a global rebrand. They turned to Canva, specifically adopting Canva Enterprise, to empower their teams to create and collaborate in-house.

Canva provided a centralized Brand Kit and AI-powered tools like Resize & Magic Switch, which streamlined the rebrand rollout and daily design workflows. This allowed teams across Marketing, Sales, and other departments to produce professional content quickly while ensuring brand consistency. The measurable results were substantial: a 67% increase in presentation efficiency, 99% time saved on asset resizing, a 95% reduction in feedback loops, and over 2,000 designs created in 12 months, all while significantly reducing external design costs.

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