Case Study: Merlin Entertainments drives brand consistency and faster design with Canva

Merlin Entertainments engages 65 million visitors with Canva

Merlin Entertainments, a global leader in visitor attractions, faced a challenge in maintaining brand consistency across its internal and recruitment marketing materials. With teams lacking design resources and software, they relied heavily on a central marketing team or external agencies, leading to slow turnaround times and off-brand collateral. This was a significant hurdle for Recruitment Marketing Executive Natalie Mallory, whose role required close collaboration across HR, marketing, and various attraction brands. To solve this, the company implemented Canva Teams.

Using Canva, the team created centralized Brand Kits and branded templates, empowering non-designers across the global business to create on-brand content efficiently. The solution enabled easy real-time updates to presentations, social media posts, and recruitment ads. Merlin Entertainments achieved dramatically improved brand alignment, increased productivity, and a significant rise in engagement. According to the team, Canva made the process cost-effective and eliminated their dependency on other teams for design work.

Merlin Entertainments