Case Study: Marriott achieves consistent brand governance and faster social content creation with Canva Enterprise

Marriott creates social posts in under 5 minutes with Canva

Marriott International's Caribbean and Latin America social media team faced a significant challenge in maintaining consistent branding across its 30 hotel brands and nearly 100 properties. With decentralized creation, teams at various locations were using assorted tools, leading to frequent breaches of brand guidelines for colors, logos, and fonts. The small central team needed a solution to provide easy-to-use, on-brand templates that property teams could adapt locally without breaking brand rules. They turned to vendor Canva and its Canva Enterprise platform for a solution.

Canva Enterprise provided Marriott with Brand Kits to centrally control fonts, colors, and logos, and enabled the creation of locked templates where property teams could only change text and photos. This ensured brand consistency while allowing for localization. The solution drastically reduced design time, with posts created in under five minutes, and allowed for easy onboarding with minimal training. The Canva team also helped convert Marriott's existing template library, ensuring a smooth rollout and immediate time savings for the social media team.

Marriott