Case Study: Lonely Planet creates more nimble social visual content with Canva Teams

Lonely Planet boosts social content creation with Canva Teams in early 2014

Lonely Planet, a travel publishing company with a highly engaged online audience, needed to create powerful visual content for its social media channels. Their challenge was maintaining brand consistency with specific fonts, logos, and colors while allowing their social team to be nimble and autonomous without always relying on designers. They turned to the vendor Canva and its Canva Teams product to address this need.

Canva Teams provided Lonely Planet's social team with a solution that offered brand control through set templates, colors, and logos. This allowed the team to quickly create slick and consistent promotional content, gaining autonomy and improving efficiency. While specific metrics are not provided, the solution was deemed affordable and invaluable for creating reusable assets, helping to tighten their social media presence and better align it with their digital brand guidelines.

Lonely Planet