Case Study: International Rescue Committee creates thumb-stopping social content with Canva

International Rescue Committee reaches 800,000 young adults with Canva

The International Rescue Committee (IRC) faced the challenge of creating highly engaging social media content to cut through the noise of a crowded digital landscape and capture the fleeting attention of online audiences. To compete with major brands and celebrities, the IRC needed to design thumb-stopping graphics that could immediately connect with people and spread their critical message. They turned to the design platform Canva to help achieve this.

Using Canva, the IRC implemented a solution focused on developing a bold, unique brand style and creating reactive, shareable content. This strategy allowed them to quickly design powerful graphics for breaking news events and educational campaigns, which successfully increased audience engagement and advocacy. The vendor, Canva, helped the IRC empower supporters, dispel myths, and break through emotional barriers to build empathy for their cause, with their tested Facebook ad creative achieving a clear performance win.

International Rescue Committee