Case Study: HubSpot achieves faster on-brand design collaboration with Canva Enterprise

HubSpot cuts ad hoc design requests in half with Canva

HubSpot, a leading CRM platform, faced a significant challenge in maintaining brand consistency across its global marketing teams. Their small design team was overwhelmed with ad-hoc requests, leading to bottlenecks and the use of outdated assets as marketers used personal tools to meet deadlines. This resulted in off-brand materials being published across various customer touchpoints. HubSpot needed a solution to empower its 300+ marketers to create on-brand designs independently without constant reliance on designers.

The solution was implemented using Canva Enterprise. HubSpot's design teams built a centralized library of over 600 branded templates and assets within the platform, which was then rolled out to marketers worldwide. This enabled non-designers to quickly localize and produce on-brand content, cutting design time for marketers from 45 minutes to 15 per task. The adoption of Canva reduced ad-hoc design requests by half, freed up the design team to focus on high-value campaigns, and ensured consistent branding across all global markets.

HubSpot