Case Study: Rekom achieves faster, more consistent brand growth with Canva

How the Rekom nightlife group fast tracked business growth during the pandemic

REKOM, Scandinavia’s largest nightlife group, needed a faster way to create and localize marketing content for more than 100 brands across hundreds of venues. Its global design team was overwhelmed by urgent requests for social posts, menus, and posters, and the slow turnaround led some site managers to hire freelancers, creating brand inconsistency. REKOM adopted Canva for Teams to help solve this challenge.

Canva for Teams enabled REKOM to roll out customizable templates, Brand Kits, and staff training so venue managers could quickly create on-brand content themselves. This cut social media design bottlenecks, reduced the need for central design approvals, and improved brand consistency across locations. Since implementing Canva, REKOM scaled from 130 venues to more than 200 and expanded its venues by over 53% in the last year, while keeping marketing output fresh and timely.

Rekom

Frederik Myhr

Head of Design