Case Study: Conversational achieves 1100% higher social media engagement with Canva

How one company used Canva to increase their social media engagement by 1100%

Conversational, a virtual receptionist provider for small businesses and startups, needed a cost-effective way to create professional marketing visuals without hiring a designer. The company turned to Canva as its go-to graphic design tool to support its marketing and content strategy, especially for social media, blog graphics, and branded posts.

With Canva, Conversational created custom images, infographics, and social posts using ready-made templates and brand controls for logos, fonts, and colors. The results were significant: social media engagement increased by 1100%, Canva-based posts averaged 1,154 reactions versus 95 for posts without Canva images, and the company also saw more website traffic, 211 new fans, and 250 website clicks in one month while posting fewer times than the previous year.

Conversational

Debra Carpenter

Marketing Director