Case Study: Linkby raises $5M with Canva

How Linkby Used Canva to Raise $5m To Help D2C Brands Get More Editorial Coverage

Linkby, the D2C advertising platform that helps brands earn more editorial coverage through premium publishers, needed to raise capital as it expanded from Australia into the UK and US. CEO and co-founder Chris Wirasinha wanted presentation materials that looked exceptional, could be updated in real time, and supported a fast-moving VC raise, while keeping the team aligned on brand and design.

Canva provided the solution by powering Linkby’s investor presentations with templates, content libraries, Brand Kit, and real-time collaboration across devices. Using Canva, Linkby created polished, consistent pitch materials and could switch seamlessly between presentations and live demos, helping it close a $5 million funding round to fuel international growth. Chris also called Canva highly cost-effective because it supported much of Linkby’s sales, marketing, investor relations, and communications work.

Linkby

Chris Wirasinha

CEO & Co-founder