Case Study: Gracie Barra achieves consistent, black-belt level design across 800 franchises with Canva

How Gracie Barra uses Canva to achieve black-belt level design across 800 franchises

Gracie Barra, the world’s largest Brazilian Jiu-Jitsu training program with more than 800 franchises, struggled to keep branding consistent across its global network. Many franchise owners and headquarters staff lacked the time or design expertise to use brand guidelines effectively, which led to inconsistent marketing and visuals that didn’t reflect the premium quality of the organization. Canva for Teams was introduced to help solve this challenge.

Canva implemented a centralized, collaborative workflow where headquarters creates templates and franchisees customize them within brand guidelines before approval. The result was faster content creation, stronger brand consistency, improved remote collaboration, and high adoption across schools worldwide. Gracie Barra says Canva saves hours of design time, enables non-designers to create professional-quality materials, and has become central to its marketing and franchise growth.

Gracie Barra

Flavio Almeida

Executive Director