Case Study: Fernwood Fitness achieves faster, more consistent franchise marketing with Canva

How Fernwood Fitness got 70 franchisees moving with Canva

Fernwood Fitness, a women’s health and fitness franchise with more than 70 clubs across Australia, needed a faster and more consistent way to create and distribute marketing materials to franchisees. Its old process relied on an in-house designer and an external platform that was slow, hard to use, and led to brand inconsistency across local clubs.

Canva helped Fernwood Fitness streamline its marketing with templates, Brand Kits, and easy-to-edit assets for print and digital use. With Canva, the brand team cut asset distribution time by about half, franchisees could create on-brand materials more easily, and the business now produces 1,000+ designs a month with a 90% user rate, improving both efficiency and brand consistency.

Fernwood Fitness

Mark Adams

National Brand Manager