Case Study: Twist Brands achieves a 300+ studio rebrand and new revenue stream with Canva

How Canva helped Twist Brands launch a 300+ studio rebrand and new revenue stream in lockdown

Twist Brands, the parent company behind Painting With A Twist and Color Me Mine, needed a faster way to support marketing across 300+ studios and a growing franchise network. With only one designer handling requests, creating branded materials was slow, fragmented, and often inconsistent, making it hard for franchise owners to get the assets they needed. Canva For Teams was used to help solve this bottleneck.

Canva rolled out Canva For Teams as Twist Brands’ central design and asset management hub, complete with templates and Brand Kit controls to keep branding consistent while allowing local customization. The impact was significant: 800+ templates were shared with 100+ franchisees, adoption reached 80% of Color Me Mine franchises in 30 days and 95% overall, and design work became 6x faster—cutting a 60-minute task down to 10 minutes. Canva also helped Twist Brands launch a new at-home revenue stream during lockdown and complete its rebrand before studios reopened.

Twist Brands

DeBow Padgett

National Marketing Manager