Case Study: Zoom achieves scalable brand consistency and faster marketing workflows with Canva

How Canva empowers Zoom to scale their brand marketing efforts with ease

Zoom, a global communications company, needed a way to scale brand marketing quickly as its user base and workforce surged during the pandemic. With a small creative team overwhelmed by hundreds of internal design requests, Zoom turned to Canva’s Brand Kit and design platform to maintain brand consistency across markets and give employees a faster, easier way to create approved assets.

Canva implemented a centralized, self-serve Teams solution for Zoom, with locked brand assets, templates, and shared access for multiple departments. As a result, Zoom reduced design bottlenecks, improved consistency, and enabled more than 100 staff to collaborate on branded content while freeing the creative team to focus on higher-value work; Canva continues to support Zoom’s global scaling of brand and marketing efforts.

Zoom

Brandon Realmonte

Global Creative Manager