Case Study: Buzzsprout helps podcasters create standout cover art with Canva

How Buzzsprout helped its podcasting community make cover art

Buzzsprout, a podcast hosting and marketing platform serving over 100,000 active podcasts, wanted to help creators make podcast cover art that met the technical requirements of major directories like Apple Podcasts and Spotify. Many podcasters knew how to create content but struggled to produce artwork with the correct specifications, making it harder to launch and present their shows professionally. Buzzsprout partnered with Canva to address this challenge.

Using Canva inside Buzzsprout, users could click a single button to access easy-to-edit templates that automatically loaded the right podcast artwork specs. The result was a simpler way for podcasters to create compliant, polished cover art directly in the platform. Buzzsprout said the Canva integration helped ensure artwork met technical requirements and improved the first impression of new podcasts in directories.

Buzzsprout

Alban Brooke

Head of Marketing