Case Study: Amnesty International achieves faster, more consistent campaigns with Canva Pro

How Amnesty creates campaigns with impact using the power of Canva

Amnesty International Australia needed a way to empower its many local activists to create timely, on-brand social media content without relying on professional design software or overburdening a small central team. With resources stretched thin, Canva Pro from Canva helped Jessie Mawson and the organization share the workload across nationwide campaigns.

Canva implemented templates and a Brand Kit in Canva Pro to standardize Amnesty International’s visual identity, speed up rapid-response graphics, and let local groups update profile images themselves. The result was faster campaign turnaround in minutes, more consistent branding across hundreds of accounts, and better support for Amnesty International Australia’s national channels, which reach up to 20 million people a month.

Amnesty International

Jessie Mawson

Social Media Specialist