Case Study: Greystar scales multi-brand marketing and saves $12,000 monthly with Canva Enterprise

Greystar saves $12,000 monthly on stock photography with Canva

Greystar Northeast, a regional division of the large global real estate manager Greystar, faced the challenge of scaling marketing efforts for over 200 unique property brands without sacrificing brand consistency or legal compliance. The marketing team needed to streamline design processes, manage a vast volume of brand assets, and integrate an email marketing solution, all while maintaining strict housing advertising regulations. They turned to Canva, specifically adopting Canva Enterprise, to address these needs.

Canva Enterprise provided a centralized platform with Brand Kits and Brand Controls, enabling the team to templatize designs for each property while locking in compliant elements. This empowered property teams to customize marketing materials quickly while adhering to brand guidelines. The solution saved time on approvals and collaboration, and resulted in an annual savings of $12,000 on stock photography through Canva's included media library. Greystar reported improved efficiency, stronger brand alignment, and the ability to empower non-designers across its geographically dispersed offices.

Greystar