Case Study: Gracie Barra achieves brand consistency across 800 franchises with Canva

Gracie Barra unifies branding across 800 franchises with Canva

Gracie Barra, a global Brazilian Jiu-Jitsu franchise with over 800 schools, faced a challenge maintaining brand consistency across its widespread network. Franchise owners and corporate employees lacked design expertise, leading to off-brand and low-quality marketing materials that diluted their premium identity. To solve this, they implemented Canva Teams.

The solution involved using Canva Teams as a central platform to provide accessible brand templates and design tools to all users. This resulted in immediate improvements in brand consistency, saved significant time for franchisees and staff, and fostered better collaboration. The measurable impact was a more efficient process that freed up resources for big-picture growth, directly supporting Gracie Barra's ambitious expansion plans. Canva became the heart of the franchise's global graphics and marketing efforts.

Gracie Barra