Case Study: GivingTuesday scales global generosity and social content with Canva

GivingTuesday reaches 20 billion impressions globally with Canva

GivingTuesday, a global generosity movement and nonprofit, faced the challenge of creating and sharing localized visual content across over 85 nations. As a grassroots organization, they lacked access to affordable design resources and expertise, which hindered their ability to connect and collaborate efficiently with their remote teams and global community.

By implementing Canva for Nonprofits, GivingTuesday centralized their design process. Canva provided on-brand templates and tools like Brand Kit and Magic Resize, enabling teams to instantly adapt and translate materials. This solution empowered their community to easily customize and share content, resulting in a massive 2021 campaign that raised $2.78 billion in the U.S. alone and generated over 20 billion global social impressions. Canva was critical to scaling their impact and saving enormous amounts of time for all participants.

GivingTuesday