Case Study: Fleet Feet achieves faster, on-brand marketing at scale with Canva

Fleet Feet saves 120 design hours a year with Canva

Fleet Feet, a specialty running retail franchisor with over 270 stores, faced a significant challenge in creating localized marketing materials at scale. Their small central design team was overwhelmed by requests from hundreds of franchise locations, many of which lacked design software or staff expertise. This led to long turnaround times, high costs from outsourcing, and difficulty maintaining brand consistency. They turned to the vendor Canva for a solution.

Canva provided a centralized cloud platform with branded templates and tools like the Brand Kit, Resize & Magic Switch, and Video Editor. This empowered local store teams to easily self-serve and customize professional, on-brand designs for their specific markets. The solution delivered substantial results, including an annual saving of 120 design hours for one manager, reducing video creation time from three hours to 15 minutes, and saving thousands of dollars in resourcing costs by reducing the need for freelancers.

Fleet Feet