Case Study: Fistula Foundation boosts social media engagement and fundraising content with Canva

Fistula Foundation boosts social engagement with Canva in a month-long #EndTheWait campaign

Fistula Foundation, a California-based nonprofit providing fistula treatment in developing countries, faced the common challenge of creating engaging social media content with a small team and virtually no budget for graphic design or marketing. Their communications staff previously used basic tools like Microsoft Paint, lacking the skills and resources to efficiently size and create professional images for a fast-paced fundraising campaign.

Using Canva for Work (now Canva Pro) provided through the Canva for Good program, the team leveraged features like Magic Resize and the Brand Kit to quickly produce on-brand graphics. Canva enabled them to accompany nearly all campaign tweets with dynamic images, which they credit for a noticeable increase in social media engagement and retweets, all while saving significant time and maintaining consistent branding.

Fistula Foundation