Case Study: Fernwood Fitness gets 70 franchisees moving with Canva

Fernwood Fitness halves campaign asset distribution time with Canva

Fernwood Fitness, a network of over 70 women's health clubs in Australia, faced a significant challenge with its previous marketing process. Franchisees were frustrated with a slow and inflexible external platform for accessing marketing collateral, leading to widespread brand inconsistency as clubs created their own off-brand materials using various tools, including Canva. This situation prompted the search for a better solution.

The vendor, Canva, implemented its Teams platform, providing centralized Brand Kits and customizable templates. This solution empowered franchisees to quickly create on-brand materials while ensuring consistency. The results were substantial: the process of distributing campaign assets was cut in half, and the Fernwood team now creates over 1,000 designs monthly with a 90% user adoption rate across its franchise network.

Fernwood Fitness