Case Study: Concordia University Irvine streamlines social media design and strengthens brand consistency with Canva

Concordia University Irvine cuts graphic design workload by 75% with Canva

Concordia University Irvine (CUI), a top-tier regional university, faced a challenge in maintaining consistent visual branding across its vast network of over 80 social media channels managed by 60 different people. Without dedicated design expertise, the team struggled to ensure all graphics used the correct logos and brand colors, as outlined in their Marketing Brand Policy.

By implementing Canva Teams, CUI's social media team was able to upload logos and color templates into a shared Brand Kit, ensuring all users maintained brand consistency. The Canva Resize & Magic Switch feature drastically reduced their graphic design workload by an estimated 75% by allowing them to instantly adapt any design for different social platforms. This solution empowered the team to create a professional and authentic visual representation for the university, as demonstrated in their successful #OneFiveThirty campaign.

Concordia University Irvine (CUI)