Case Study: Camp Bow Wow streamlines franchise design workflow with Canva

Camp Bow Wow streamlines design for 175 franchises with Canva

Camp Bow Wow, a large pet care franchise in North America, faced a significant challenge in maintaining brand consistency across its over 175 independently operated locations. The corporate branding team was overwhelmed with custom design requests from franchisees, leading to a slow approval process and the risk of inconsistent marketing materials. They needed a solution that would empower franchisees of all skill levels to create high-quality, brand-compliant designs efficiently.

By implementing Canva Teams, Camp Bow Wow provided its franchisees with a repository of locked templates, ensuring all designs remained on-brand. This solution dramatically streamlined the design and approval workflow, with over 80% of franchisee-created designs now approved without edits. The corporate team saved significant time, reducing processes that took days to mere hours. Canva enabled over 140 franchises to quickly produce compliant assets, which was crucial for rapid campaign turnarounds like their pandemic response.

Camp Bow Wow