Case Study: Basepaws streamlines social media workflows and boosts adoption campaigns with Canva Teams

Basepaws re-homes hundreds of kittens and raises over $6,000 with Canva

Basepaws, a feline health and genetics company, faced a challenge managing its social media after a surge in interest from an appearance on Shark Tank. This growth threatened to take away from the company's time dedicated to creating social media campaigns to help shelter cats get adopted. To address this, they turned to the vendor Canva and its Teams product for a more efficient solution.

Using Canva, the Basepaws team streamlined design creation and collaboration, sharing templates with partner shelters to create adoption profiles and campaigns. This solution from Canva enabled them to pre-schedule content and use features like Background Remover. The measurable impact was significant; they helped re-home hundreds of cats and raised over $6,000 for special needs kittens, all while seeing a major increase in social media engagement.

Basepaws