Case Study: Amnesty International Australia achieves faster, more consistent campaign content with Canva

Amnesty International Australia standardises content for 20 million monthly viewers with Canva

Amnesty International Australia, a grassroots human rights organization, faced the challenge of empowering its activists to create professional and timely visual content for social media campaigns without access to expensive design software. Their social media specialist, Jessie Mawson, needed a solution to share the workload and maintain brand consistency across hundreds of localized action groups while working with limited resources.

By implementing Canva for Teams through the Canva Nonprofit Program, Amnesty standardized its online visual content with branded templates and a pre-set Brand Kit featuring its iconic colors. This solution enabled activists to quickly create on-brand graphics for breaking human rights issues, turning around content in minutes. Canva made it simple to distribute and update profile pictures across hundreds of accounts, ensuring brand consistency and allowing the organization to act swiftly in real-time situations.

Amnesty International Australia